Catalonia a leading exporting area

Catalonia the leading region in Spain exporting goods or services wordlwide, here below there is the Catalan export Infographic which shows the big figures of Catalonia Internationalization in 2012.

Catalonis is already selling more out of its borders than in the domestic market (spain).

Branding

What is branding?

The definition in wikipedia says :

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."^[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation.

When you are setting up a company, creating products or services before launching or marketing them you have to bear in mind the importance of the name branding which is a key element of success.

You can see a video (made by G. Wedell) which explains the concept branding and the importance of a brand strategy.