Marketing 2.0 offers new possibilities to small and medium businesses to promote their products in new markets with no borders.
For marketers, Web 2.0 offers an opportunity to engage consumers. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. Companies can use Web 2.0 tools to improve collaboration with both its business partners and consumers. Another marketing Web 2.0 lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing.
For marketers, Web 2.0 offers an opportunity to engage consumers. A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. Companies can use Web 2.0 tools to improve collaboration with both its business partners and consumers. Another marketing Web 2.0 lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing.
Small businesses have become more competitive by using Web 2.0 marketing strategies to compete with larger companies. As new businesses grow and develop, new technology is used to decrease the gap between businesses and customers.Social networks have become more intuitive and user friendly to provide information that is easily reached by the end user.
An exemple is long tail techniques used through internet technologies which help to obtain revenue from customers demographic of the long tail and there is not physical bounderies.
An exemple is long tail techniques used through internet technologies which help to obtain revenue from customers demographic of the long tail and there is not physical bounderies.
Following video esplains in an easy way the markeying 2.0 concept:
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